Social Media Analyst - National Capital Region

Social Media Analyst - National Capital Region


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

Position Summary:

The Social Media Analyst is responsible for developing data-driven insights for clients through the analytics reports of ABS-CBN Corp's various social media properties. The Social Media Analyst can quickly and comprehensively assess and extract consumer insights based on analytics within owned and earned assets, and contextualize them to the Company's existing above-the-line and digital content. This will require being abreast on the latest social media analytics tools and processes, social media and digital trends, and user behavioral shifts to be able to contribute to the overall strategy.

  • Create performance reports analyzing the owned and earned social media assets of both internal LOBs and external marketing clients
  • Give strategic analysis and recommendations on improving long-term reach and engagement for existing projects and campaigns
  • Provide key insights for adaptation and creation of owned content that are "social by design" (e.g. consumer videos, blog posts)
  • Monitor and evaluate social media results on a regular basis in coordination with client goals, benchmarks, and the overall social media strategy
  • Maintain a comprehensive social media audit of all of the Company's official social media properties, both for strategic insighting, internal benchmarking, and business development goals
  • Work with the Social Media Strategist in creating and updating the most appropriate social media measurement framework for both internal projects and external campaigns
  • Closely work with the various working teams and management stakeholders on project development, timelines, and results
  • Keep pace with social media and internet marketing industry trends and developments
  • Provide necessary and clearly-defined support for other social media-related projects and operations of DMD or the Company in general on a consultative basis.
Experience Requirements: 
Not requirements
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